Needless to say, sake is an alcoholic beverage Japanese people have been drinking since old days. It have been drunk in ritualistic scenes such as wedding ceremonies, funerals, religious festivals, etc. Maybe I can say that, for Japanese people, sake is a part of their life. However, people can't afford high-end sake such as ginjo sake as a daily drink.
When people call it a day and then go back their own houses, they drink sake while feeling tiredness as an evidence of their satisfactory hard work. Looking back on the day or increasing their motivation for tomorrow's work, they drink sake in a relaxing mood. This has probably been a typical way of banshaku, or evening drink, for many of the Japanese. I guess they have been drinking sake in this manner on a daily basis since the Edo era or maybe earlier.
In my opinion, non-Japanese people would be able to have a wider range of opportunities to enjoy sake if low-priced table sake including futsushu (regular sake), which can be drunk on a daily basis casually at home, gains in popularity as widely as sake drunk during formal dinners or sake paired with decent Japanese foods.
As I thought in the way above, I am trying to introduce kanzake (warmed sake) to people in the world because kanzake is one of the casual ways of drinking sake, and usually people warm relatively low-priced sake to make kanzake (high-end sake tend to lose the balance of taste when warmed). And, here I provide the following movie:
The message of this move is "Boil some water in an electric pot, and place a flask filled with sake to warm it. This is an easy way to prepare kanzake, so I recommend this way to you!"
This movie seems to have a number of viewers from the United States and other countries. One viewer gave me a message to tell that he had even purchased an electric pot to use it for warming up sake. I am happy to receive such comments.
I want people in the world to know there are various ways of drinking sake. If you have never tried warmed sake, I want you to have a try.